IST Malaysia was founded in 2017 with one objective in mind, to bring IST reputable, high quality and reliable products in conjunction with their renowned, excellent back-up service to Malaysia. While diving and snorkeling is considered a niche hobby in Malaysia, it is gaining popularity due to the adventurous and fun nature of the activity. With many diving shop have opened up to cater the ever increasing market, our CEO Irsyad Ismail decided to take the opportunity to bring in IST to Malaysia to penetrate the diving equipment market.
Currently, IST Malaysia has become a popular diving equipment brand and is well known by divers for its high quality and reliable diving equipment and also introducing products that was never available locally. Through trying economic climates, as well as prosperous ones, IST Malaysia is confident in the solid strength of our product, service and relationships and because of this, we will continually gain further market share, brand awareness and generate sales for the Malaysia branch: We can proudly say that wherever there is diving in Malaysia, there is IST Malaysia!
IST, founded in 1976, started out as an original equipment manufacturer (OEM), producing quality masks and snorkels for well-known international brands. From that foundation, IST developed a solid reputation in supplying quality and reliable products in conjunction with our renowned, excellent back-up service. We earned many valuable partners worldwide along the way. But in our relentless quest to directly provide our customers with the product we are so proud of, and service we are so committed to, the company soon decided to establish its own brand maintaining our own name: enter IST Sports Corp.
Initially, IST produced mainly masks, snorkels and fins. However, our sights were set higher — on becoming a global entity as a comprehensive scuba gear supplier. Uncompromising energy was devoted to researching and developing new dive gear; our range and product line increased exponentially along with our excellent reputation. After many years of refining neoprene items (wetsuits, boots, gloves and more), leading-edge accessories, knives, bags, torches and finally hard gear, IST has become one of the word’s pre-eminent names in scuba gear and equipment. Today, IST has the unique ability to kit-out divers of any level, from head-to-toe, for virtually all profiles. And now, we have also added Apnea Freediving, Technical diving, and Commercial diving to create a deep and unparalleled product line.
After more than 35 years, IST dive equipment occupies an important presence in the major markets around the globe. Along with our North America distribution centre based in Los Angeles, California, as well as having entered into strategic partnership agreements with our distributors in Asia, Europe, Latin America, the Middle East, Africa, Australia / Oceania. Loyalty is paramount to the IST way of doing business – from the inception, the majority of our distributors, have enjoyed a continuous relationship with us. It’s a testament to our unflagging commitment to product quality and after-sales service.
Through trying economic climates, as well as prosperous ones, IST is confident in the solid strength of our product, service and relationships. Because of this, we will continually gain further market share, brand awareness and generate sales for our worldwide partners: We can proudly say that wherever there is diving, there is IST!
OUR MISSION STATEMENT
From the outset, it’s always been IST’s primary goal to manufacture SAFE, RELIABLE, HIGH QUALITY products at AFFORDABLE prices. This may sound simple but the concept is profound; we have invested countless hours and resources into product development and innovation to achieve this end, all for the ultimate enjoyment of divers world-wide. Needless to say, safety, reliability and quality are the first design objectives we look at before making any new product. This is hugely significant because we know the life of every diver who uses IST equipment will depend on it: No compromises can be tolerated. Once a direction is decided upon, we then explore many different manufacturing processes to see how we can make the gear at its most affordable cost. In this way, we will be doing our part to help the scuba community grow by making the diving sport that much more accessible.
Now IST has diversified its product range as a business strategy to maintain stability in the face of possible global financial fluctuations. Instead of minimizing production or reducing product selection, IST has gone against the trend. We have bolstered and re-oganized our products into 3 major lines: IST Proline, Dolphin Tech and IST Sports. Expanding our recreational diving equipment line, IST Proline, and adding and consolidating technical diving and commercial diving into Dolphin Tech, Apnea Freediving and Sporting lines, we believe IST Sports is in that much more of an advantageous position to assist our worldwide distributors, thereby capturing a wider market share and stimulating sales.
As for our end users, you will greatly benefit from the convenience in product-searching, secure in the knowledge that IST has maintained its manufacturing tradition to introduce products with optimum quality and accessible pricing. It is our promise to uphold our company’s mission, never be complacent, and to continually pursue and implement improvements. If you have any questions at any time, please do not hesitate to contact us directly, or a distributor near you.